What is Apple Intelligence?
In its 2024 Worldwide Developers Conference (WWDC), Apple unveiled Apple Intelligence — a bold leap into the world of personal artificial intelligence. Unlike general-purpose AI like ChatGPT or Gemini, Apple Intelligence is deeply integrated into your iPhone, iPad, and Mac, designed to offer smarter, more private, and deeply contextual experiences.
This isn’t just a new feature — it’s Apple’s way of redefining how AI works on your devices, for you, without compromising your privacy.
What Can Apple Intelligence Do?
Here are some of the highlights that caught our attention:
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Smart Writing Tools
Edit, summarize, or rewrite text across apps like Mail, Notes, and Safari. You can even adjust tone — from professional to casual — in just a tap. -
Priority Notifications & Summaries
Your device now knows what matters most. It summarizes long messages, flags important alerts, and offers intelligent suggestions on what to respond to first. -
Image Playground
Create fun AI-generated images of friends in different styles (cartoon, sketch, etc.) right from your Messages app. All done on-device. -
Siri Gets Smarter (Finally!)
Siri now understands context across apps and interactions. Ask, “What time is my dentist appointment?” and follow it with, “Can you move it to next week?” — and Siri will know what you mean. -
ChatGPT Integration
Apple has partnered with OpenAI to embed ChatGPT into iOS, iPadOS, and macOS. You can use it via Siri or Writing Tools — and no account is needed. Plus, it asks for your permission before sharing anything with ChatGPT.
A Focus on Privacy
Apple Intelligence is built to run on-device when possible (thanks to Apple Silicon chips) and uses something called Private Cloud Compute when the task is too big. Even then, your data is never stored or shared.
In short: Apple Intelligence is smart, but not nosy.
Supported Devices
Apple Intelligence will be available in beta starting late 2024, and will roll out fully in iOS 18, iPadOS 18, and macOS Sequoia.
But there’s a catch: It’s only supported on:
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iPhone 15 Pro / Pro Max and later
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iPads and Macs with M1 chip or newer
Why This Matters
This move signals that AI is becoming deeply personal — not just cloud-based chatbots, but AI that knows you and works for you, across your daily tasks. And Apple, known for user-centric design, might just make AI mainstream without making it creepy.
Final Thoughts
Apple Intelligence isn’t just Apple catching up in the AI race — it’s Apple shaping its own lane, focusing on context, control, and privacy. And if they get it right, it could redefine the relationship we have with our devices.
